Day 127 in Beijing: Where Can I Download The “iHaveCancer” App?

I have to admit that I’m not a big fan of Apple and the way they do their business around the world.

I think they are excellent at marketing and creating buzz about their products but the actual products are now lagging behind their competitors.

If you want an example of this, check out google maps compared to Apple maps.  Google has bike and bus/subway routes while Apple doesn’t.  Google also allows you to drive on the NEW East Bay Bridge section while Apple doesn’t even show it exists.  This is something that Steve Jobs would have never accepted.

Not that I would have wanted to be buddies with Steve Jobs anyway as it sounded like he was a very hardcore and driven person that used others to his advantage.

In other words, Apple is everything that they weren’t supposed to be and are as bad as the “Evil Empire”, Microsoft, that they were so good at making all of us hate.

Well, Apple has taken it to a higher level here in China.

The iPhone 5c was recently released and most people in America thinks the “C” stands for “Cheap.”  I’ve read, in a few places, that it stands for “China” because Apple wants to sell these “cheaper” phones and try to take over the market here in China.

Good business for them but, again, Apple markets itself as something more personal and caring and not just about big business.

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And they do, once again, an amazing job at that sales pitch.

Business and marketing is one thing.

Supporting cancer to sell your products is a totally different subject.

And, yes, Apple may not have anything to do with this cigarette lighter and the advertising, but I doubt it.  Apple is very good at marketing and protecting its brand both at home and abroad.

I just expect more from Apple and I’m not sure why.  They are just another business, out to make a profit, and the consequences really don’t matter.

They are just much better at marketing than anyone else at this point.  Suffice to say that I haven’t seen any other computer companies selling their wares on lighters in my 4 months in China.

 

 

 

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